The First All 3D Television Network '3net' Is announced at CES

3D fans can finally rejoice as Sony Corporation, Discovery Communications and Imax Corporation announced this week at CES of a joint venture and official brand and logo for the first 24/7 fully programmed, general entertainment 3D television network in the U.S. 3net. Will feature the world's largest library of native 3D

These three partners are going to offer an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project. Their mission? To bring viewers the highest quality and most immersive in-home 3D viewing experience possible. Business Review USA reported:

"Tom Cosgrove, 3net's President and CEO, announced a slate of key original series and partner program acquisitions designed to further bolster the network's unprecedented line-up of native 3D content. "3net is a critical component of the growth of 3D, as it will deliver a rich array of immersive, high-quality programming directly to consumers," said Sir Howard Stringer, Chairman, CEO and President, Sony Corporation. "In a year when 3D becomes more personal, Sony, Discovery Communications and IMAX are dedicated to bringing great 3D television experiences into consumers' homes. Our groundbreaking vision - creation of the preeminent 3D television destination - will soon become a reality."

"For 25 years, Discovery Communications has been dedicated to satisfying curiosity and making a difference with the highest quality and most compelling content for viewers," said Discovery Communications Founder and Chairman John Hendricks, at CES. "Over the past decade, in partnership with technology leaders like Sony, we have made good on that promise by helping to pioneer HD in over 80 markets around the world. Today, with my friend Sir Howard Stringer at Sony and our partners at IMAX, 3net takes that commitment to the next level for consumers, affiliates and advertisers with the closest to real-life experience that TV has to offer - 3D."

"The channel will be governed by a joint venture leadership board comprised of senior executives from Sony Corporation (Rob Wiesenthal, Group Executive, Sony Corporation; EVP and CFO, Sony Corporation of America; and EVP and Chief Strategy Officer, Sony Entertainment, Inc. and Andy Kaplan, President, Networks, Sony Pictures Television); Discovery Communications (Peter Liguori, Chief Operating Officer and Bruce Campbell, Chief Development Officer and General Counsel); and IMAX Corporation (Rob Lister, Senior Executive Vice President and General Counsel)."

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