Yesterday I was excited to go and see the brand new Panasonic 50 Inch TV that my neighbour has just bought. I went in to check out the 3D experience and found that he just purchased 2D version to save 500 GBP. Steve next door is 45 years old and quite techi so I was very surprised as I know he could afford the extra £500 GBP. Yet he opted for 2D as after a lot of deliberation he does not think that at any one time, his whole family is likely to be Waring the glasses to watch a movie.

My sister also purchased Sony Bravia 55 inch in 3D. She got two pair of glasses that run out of batteries just two days after purchase and she has not yet replaced the batteries.

There are also growing signs that the demand for 3D cinema screenings is slowing from US movie fans. Memorial Day weekend, one of the United States' most lucrative movie-going holidays, showed that more and more cinema goers are opting for 2D screenings over 3D ones when given the option.

For us as a family when we go to a movie theatre that has 3D option, my wife wines and we opt for 2D. her argument is that there is no way she will endure 2 hours wearing two lots of glasses as without her prescription glasses she would have a headache by the end of the movie.

It's a drop so significant that Wall Street is shuffling nervously: RealD, the leading provider of 3D cinema tech, saw shares tumble 26% over the course of the last two weeks.

So the question everyone asking is has the novelty of 3D cinema worn off? Perhaps; whereas 3D flicks began as "event" cinema, with one or two special openings a month, they're now being churned out on average at a rate of four a month. What with the premium slapped onto 3D screenings combined with the discomfort some cinema-goers experience when wearing the 3D glasses, it's no wonder consumers are opting for the 2D versions.

Warner Brother’s president of domestic distribution Dan Fellman: "I think it's a bit of a glitch we're going through at the moment. By the middle of August, I think we can really determine what the pattern is and if we need to make some adjustments." so he does not think this is end of Hollywood's fixation with 3D.

This summer's 3D cinema taking is going to be the answer to these questions with the 3D releases like "Green Lantern", Cars 2, Transformers: 'Dark of the Moon', Harry Potter and the Deathly Hallows: Part 2, Captain America: The First Avenger, The Smurfs, Final Destination 5, Glee Live 3D, Conan the Barbarian, Fright Night, and Spy Kids 4, so there's plenty of time for 3D to do big business again this year.

One factor on the side of 3D bubble is the rest of the world has yet to see the 3D revolution, with the massive Chinese and Russian cinema markets continuing to see growth in 3D showings. The rest of the developing world has not even begun the revolution. Therefore, if that international trend continues, it's unlikely that Hollywood will ditch the third-dimension anytime soon.

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